Category: Selling in Europe

  • Tax compliance for selling into the EU – strategies & tips

    EU Tax Compliance for Digital Sales | EAS
    VAT & IOSS

    Tax Compliance for Selling Into the EU – Strategies & Tips

    Why EAS is Your Ally in the Digital Marketplace

    The European e-Commerce market presents a significant opportunity for businesses to expand their sales of digital goods or services — but to confidently enter this market, understanding tax compliance for selling into the EU is essential. With the recent measures introduced by the European Commission to combat VAT fraud, it is essential for businesses to navigate this market effectively. How can businesses master sale of digital goods in EU markets?

    In order to succeed in EU markets, businesses must understand the VAT compliance requirements and broader EU tax compliance obligations. This includes registering for VAT in the relevant countries and ensuring accurate reporting and collection of VAT. How can businesses streamline their VAT compliance processes while staying on top of changing regulations?

    To effectively target EU markets, businesses need to consider local preferences, cultural nuances, and language variations. How can businesses tailor their marketing and communication strategies to resonate with their EU customers and build brand affinity?

    Mastering the sale of digital goods in EU markets requires a comprehensive approach that encompasses tax compliance, localisation strategies, and a deep understanding of the target audience. How can businesses leverage technology and automation solutions to streamline operations and ensure a seamless customer experience across different EU countries?

    By implementing these key strategies and tips, businesses can position themselves for success in the dynamic and evolving EU digital marketplace. How can businesses stay informed of the latest market trends and developments to stay ahead of the competition and capitalise on new opportunities in EU markets

    Mastering Digital Sales to EU Markets: Essential Strategies & Tips

    The European eCommerce market presents a significant opportunity for businesses to expand their sales of digital goods. With the recent measures introduced by the European Commission to combat VAT fraud, it is essential for businesses to navigate this market effectively. In order to succeed in EU markets, businesses must understand the tax compliance requirements, especially since for distance sales of digital products, sales or value thresholds do not exist. Compliance includes registering for relevant VAT schemes and ensuring accurate reporting and collection of VAT.

    To streamline their VAT compliance processes while staying on top of changing regulations, businesses can consider the following strategies:

    • Utilise automation and technology solutions to simplify VAT reporting and collection processes.
    • Stay updated with the latest regulatory changes and seek guidance from tax experts or consultants.
    • VAT is collected according to assumed country of consumption VAT rate, seller must ensure correct VAT rates are used.
    • Maintain detailed records of sales and transactions to ensure accurate reporting.

    Additionally, to effectively target EU markets, businesses need to consider local preferences, cultural nuances, and language variations. By tailoring their marketing and communication strategies to resonate with EU customers, businesses can build brand affinity and gain a competitive edge.

    To achieve this, businesses can implement the following tactics:

    • Conduct market research to understand the specific needs and preferences of EU customers.
    • Localise their website, product descriptions, and marketing materials to suit each target country.
    • Use language variations and translations to cater to different language-speaking audiences.

    Mastering the sale of digital goods in EU markets requires a comprehensive approach that encompasses VAT compliance, localisation strategies, and a deep understanding of the target audience. By leveraging technology and automation solutions to streamline operations, businesses can ensure a seamless customer experience across different EU countries.

    To stay informed of the latest market trends and developments, businesses should:

    • Regularly monitor EU eCommerce news and industry publications.
    • Attend relevant conferences, webinars, or workshops to gain insights from industry professionals.
    • Network with other businesses in the same industry to share experiences and best practices.

    By implementing these key strategies and tips, businesses can position themselves for success in the dynamic and evolving EU digital marketplace. They can stay ahead of the competition and capitalise on new opportunities in EU markets

    How EAS simplifies tax compliance for sellers into the EU?

    At EAS, we understand that navigating the complexities of VAT compliance is daunting, especially with the introduction of new regulations. However, our fully automated platform takes the burden off your shoulders, ensuring you operate within the legal framework and avoid potential penalties. Here’s how:

    • Real-time VAT calculation: Our system automatically calculates the correct VAT rate based on the buyer’s location and the product or service being purchased. This eliminates the risk of human error and ensures accurate VAT reporting.
    • Automatic filing of VAT returns: We file with national tax authorities, making submitting VAT returns timely and accurate, every time. This saves you valuable time and resources.
    • Global compliance support: Our team of experts stays up-to-date on the latest VAT regulations across Europe and beyond. We provide ongoing support and guidance to ensure your business remains compliant, regardless of where you operate.

    Mastering digital sales in EU markets requires businesses to have a strong understanding of tax compliance requirements, including the concept of place of supply. This involves registering for VAT in relevant countries, accurately reporting and collecting taxes based on the place of supply, and staying updated with regulatory changes. Streamlining VAT compliance processes can be achieved through automation and technology solutions, as well as maintaining detailed records to ensure accurate reporting and collection of taxes.

    Leveraging technology and automation solutions is essential for ensuring a seamless customer experience across different EU countries. By staying informed of the latest market trends and developments through monitoring news and industry publications, attending conferences or workshops, and networking with industry professionals, businesses can stay ahead of the competition and capitalize on new opportunities.

    EAS offers a comprehensive solution to help businesses comply with the new VAT regulations. Their automated platform ensures accurate VAT calculations, automatic filing of VAT returns, and global compliance support. With EAS, businesses can navigate the complexities of VAT compliance and avoid potential penalties.

    Embrace the future of tax compliance with EAS

    The new EU measures to combat VAT fraud represent a positive step towards a more sustainable and equitable digital marketplace. By partnering with EAS, you can ensure your business remains compliant with the latest regulations, allowing you to focus on what you do best – growing your online sales and reaching new customers across Europe.

    Contact us today and discover how EAS can simplify tax compliance for your online business. Together, we can build a fairer and more prosperous digital future for all.

    How EAS works?

    EAS is your one-stop solution for EU VAT compliance. We handle everything from VAT registration and store configuration to automated data collection and tax filings. Focus on growing your business while EAS ensures you meet all your EU tax obligations. Start your journey to streamlined tax compliance in just days – start at https://easproject.com/reg.

    Frequently Asked Questions

    This FAQ provides answers to commonly asked questions about mastering digital sales to EU markets and VAT compliance with EAS.

    1. What are the key considerations for businesses selling digital goods in EU markets?

    Businesses selling digital goods in EU markets must understand VAT compliance requirements and consider local preferences, cultural nuances, and language variations to effectively target their audience. They should also leverage technology and automation solutions to streamline operations and ensure a seamless customer experience.

    2. How can businesses streamline their tax compliance processes?

    To streamline VAT compliance processes, businesses can utilize automation and technology solutions, stay updated with regulatory changes, ensure correct VAT rates are used, and maintain detailed sales records for accurate reporting.

    3. How can businesses tailor their marketing and communication strategies to resonate with EU customers?

    Businesses can tailor their marketing and communication strategies by conducting market research, localizing their website and marketing materials, and using language variations and translations to cater to different language-speaking audiences in the EU.

    4. How can businesses leverage technology and automation solutions to ensure a seamless customer experience across EU countries?

    Businesses can leverage technology and automation solutions to streamline operations, automate VAT calculations and returns, and ensure accurate reporting and timely submission. This helps to provide a consistent and seamless customer experience across different EU countries.

    5. How can businesses stay informed of the latest market trends and developments in EU markets?

    To stay informed, businesses can regularly monitor EU eCommerce news and industry publications, attend relevant conferences, webinars, or workshops, and network with other businesses in the industry to share experiences and best practices.

    6. How can EAS help businesses comply with the new regulations?

    EAS offers a fully automated platform that simplifies VAT compliance for online businesses. It provides real-time VAT calculation, automatic filing of VAT returns, and global compliance support, ensuring businesses operate within the legal framework and avoid penalties.

    7. How does EAS work?

    EAS is a one-stop solution for EU VAT compliance. It handles VAT registration, store configuration, automated data collection, and tax filings. Businesses can focus on growing their sales while EAS takes care of meeting EU tax obligations.

    8. How has Brexit impacted UK companies selling digital goods and services in EU markets?

    As being outside of EU, all UK companies selling digital services and goods to EU require a registration to non-Union OSS scheme for collection, reporting and payment of VATs.

    9. Are there any changes in VAT compliance requirements for UK businesses selling digital products or services in EU markets post-Brexit?

    UK businesses require additional registrations for selling of digital services and goods to EU, currently the non-Union scheme. Before Brexit, UK companies could take advantage of the high VAT registration threshold in UK and the intra-EU cross-border threshold. Now all sales of digital services and goods by UK companies must be levied with VAT.

    10. What steps should UK businesses take to ensure seamless operations and compliance with EU regulations in the post-Brexit landscape when selling digital goods and service

    UK businesses selling digital services and digital products in EU markets post-Brexit should take the following steps to ensure seamless operations and compliance with EU regulations:

    1. Register for the non-Union OSS scheme for VAT collection, reporting, and payment.
    2. Ensure all sales of digital goods and services are levied with correct, destination country VAT.
    3. Stay updated with the latest VAT compliance, rules, requirements and regulatory changes.
    4. Utilise automation and technology solutions to streamline VAT compliance processes.
    5. Maintain detailed records of sales and transactions for accurate reporting.
    6. Consider local preferences, cultural nuances, and language variations to tailor marketing strategies.
    7. Stay informed about market trends and developments through industry publications, conferences, and networking
    11. Do you charge VAT on digital services to EU?

    Yes, just as with physical goods, taxes have to be paid when selling to European Union Consumers

    12. How can businesses get started with EAS?

    Businesses can start their journey to streamlined VAT compliance with EAS in just days by visiting https://easproject.com/reg and accessing the comprehensive solution provided by EA

    Start your EU tax compliance setup with EAS

    EAS helps businesses handle EU VAT registration, store configuration, automated data collection, and tax filings so you can focus on sales.

  • Hidden Excise Taxes on Everyday Products

    Hidden Excise Taxes on Everyday Products in EU Ecommerce | EAS
    Selling in Europe

    Hidden Excise Taxes on Everyday Products: What E-Commerce Merchants Need to Know

    Why products like coffee, chocolate, tea, and soft drinks can create unexpected customs and delivery problems in EU e-commerce.

    EAS Compliance | May 2026

    IOSS has made cross-border e-commerce into the EU significantly simpler. VAT is collected at the point of sale, parcels clear customs without delays, and consumers receive their orders without unexpected charges at the door. For most products, it works exactly as intended.

    But there is a category of goods where IOSS runs into a significant obstacle — and merchants selling everyday products like coffee, chocolate, and tea are often caught completely off guard.

    Product types Coffee, tea, chocolate
    Main issue National excise taxes
    IOSS impact Not covered by IOSS

    The part of the EU tax map most merchants have never seen

    When people talk about excise tax in the EU, the conversation usually involves alcohol, tobacco, or fuel. These are harmonised across all 27 member states under EU-wide directives, and they are well-known exclusions from the IOSS scheme.

    What is far less well known is that EU member states levy their own national, non-harmonised excise taxes on goods that are entirely normal in e-commerce: roasted coffee, instant coffee, chocolate bars, cocoa products, confectionery, and in some countries tea. These are not EU-wide rules. They are country-specific national taxes that apply independently, and they apply to imports, including those arriving via international e-commerce.

    Which goods are taxed, and where

    Coffee

    Coffee is subject to a national excise duty in Germany, Belgium, Denmark, Croatia, Greece, and Latvia.

    Germany has one of the most clearly structured coffee taxes in Europe. The Kaffeesteuergesetz (Coffee Tax Act) applies to all coffee and goods containing coffee, from the first kilogram, with no threshold. Roasted coffee is taxed at €2.19 per kilogram and instant coffee at €4.78 per kilogram. Distance sellers from other EU member states shipping coffee to German consumers are legally required to appoint a fiscal representative in Germany, register with German customs, and file monthly declarations.

    Denmark taxes raw coffee at DKK 6.39 per kilogram under Law LBK no. 1445 of 21 June 2021. Greece maintains a national excise on coffee under Article 53A of Law 2960/2001. Belgium and the other named member states all apply their own domestic rates.

    Chocolate and confectionery

    Denmark is the most significant market here. The Danish Chocolate Tax Act (Chokoladeafgiftsloven) imposes a duty of DKK 25.97 per kilogram on a broad range of goods: chocolate and chocolate products, cocoa mass, cocoa powder, cocoa butter and cocoa-based preparations, liquorice products, marzipan, nougat, confectionery, boiled sweets, marshmallow products, chewing gum, and candied fruit and peel. This tax applies to e-commerce imports and is assessed when the goods are received from abroad.

    Note on Denmark’s proposed abolition: In late 2025, the Danish government announced plans to abolish both the coffee tax and the chocolate and confectionery tax from 1 July 2026 (parliamentary Bill L 125). The Danish parliament was dissolved in March 2026 ahead of a general election, and the bill was among 49 pieces of legislation wiped from the parliamentary agenda as a result. As of May 2026, Denmark’s coffee and chocolate taxes remain in force. Whether a new parliament will reintroduce the abolition proposal is uncertain — merchants should not plan their logistics on this assumption until formal enactment is confirmed.

    Tea

    Belgium and Denmark both apply excise taxes to tea products. In Belgium, the obligation is established under the Ministerial Decree of 19 April 2010, which governs the excise regime for non-alcoholic drinks and coffee. The decree covers tea in all consumer forms, teabags, loose-leaf tea, and syrups used for tea preparation, and applies to producers, importers, wholesalers, and retailers alike.

    Denmark taxes tea under LBK no. 1445 of 21 June 2021, the same consumption tax law that covers coffee and chocolate. As with coffee and chocolate, distance sellers shipping tea to Danish consumers are subject to the same registration and declaration obligations as domestic producers.

    A common question in this category is whether teabags manufactured through industrial or mechanised processes are exempt from excise on the basis that they are an “industrial” rather than a consumer product. They are not. The industrial use exemption that exists in Danish law applies only to goods used as inputs in industrial or technical processes to manufacture other goods that are not themselves taxable. A teabag sold to a consumer is the finished product — it is not an intermediate material used to manufacture something else. The exemption does not apply. No equivalent exemption exists in Belgian law for tea.

    Soft drinks and beverages

    Finland applies a national excise duty on soft drinks, juices, concentrates, energy gels, sports drinks, and soy and oat beverages. The Netherlands applies a consumption tax on non-alcoholic beverages (€26.13 per hl as of January 2024), with mineral water excluded. Belgium applies a rate of €6.81 per hl on waters with added sugar.

    Does processing or raw material status make a difference?

    This is a common and understandable question. The answer is: it depends on the country, and in most cases processing does not help.

    In Germany, the coffee tax distinguishes between roasted coffee and instant coffee — but both are taxed. The distinction creates a higher rate for more processed products: instant coffee at €4.78/kg versus roasted at €2.19/kg. Green (unroasted) coffee beans may fall outside the scope of the tax, but this is of limited relevance to most e-commerce merchants since virtually no consumer goods use unroasted beans.

    In Denmark, the chocolate tax covers not just finished chocolate bars but also the raw intermediary materials: cocoa mass, cocoa powder, and cocoa butter. Processing a cocoa product into a food item does not remove it from the tax scope. It is taxed throughout the value chain. A financial levy also applies when goods contain chocolate or cocoa-derived ingredients subject to the excise — meaning that a product only partially made from chocolate is not automatically excluded.

    The same logic applies to tea. The suggestion that teabags are exempt because they are “industrially produced” has no basis in the law of any EU member state that levies a tea excise. The industrial or technical use exemption in Denmark is for goods used as manufacturing inputs to produce non-taxable goods — a teabag sold to a consumer is none of these things. In Belgium, no such exemption category exists for tea at all.

    The general principle is this: processing into a consumer product does not exempt a good from national excise duty. If anything, the more processed the form, the higher the rate is likely to be.

    The United Kingdom: a notable exception

    It is worth noting that the United Kingdom does not levy a national excise duty on coffee, chocolate, or tea. Since Brexit, UK excise taxes remain focused on alcohol, tobacco, and fuel/energy products. Merchants selling these goods to UK consumers face standard import VAT and any applicable customs duties, but not a separate product-specific excise. This makes the UK a simpler destination for these product categories compared to markets such as Germany or Denmark.

    The IOSS complication: why these shipments are problematic

    IOSS is designed for low-value consignments (up to €150) imported from outside the EU. Under IOSS, the merchant collects VAT at the point of sale, and the parcel clears customs without further VAT collection, giving the consumer a clean delivery experience.

    The complication with goods subject to national excise taxes is this: the national excise is not covered by IOSS. It is a separate obligation, collected separately at customs. When a parcel containing German-taxable coffee arrives at German customs, the customs authority will collect the Kaffeesteuer independently of any IOSS arrangement for VAT. The parcel does not flow through cleanly. The consumer is charged for customs processing fee, excise tax and VAT – for the second time – at the door, an experience that undermines the promise made at checkout.

    This double VAT scenario generates disputes, chargebacks, and lasting damage to customer trust.

    The consequences for merchants include:

    • Delivery failures and parcel returns
    • Unexpected charges that consumers refuse to pay
    • Double VAT collection in some carrier scenarios
    • Customs holds that delay delivery and increase costs
    • Reputational damage in affected markets

    The solution: centralised clearance outside the excise country

    The practical answer to this problem is to ensure that the goods are imported into the EU through a country that does not apply a national excise duty on the product in question, rather than having them clear customs directly in the destination country.

    This is what is known as centralised clearance. A courier or logistics partner with customs operations in a strategically chosen EU member state clears the shipment there, not in country levying excise tax, but in a country where the coffee or chocolate excise does not apply. The goods enter the EU in that country, VAT is accounted for under IOSS at that point of import, and the parcel then travels onward within the EU as an intra-Community movement, arriving at the consumer without any excise-related customs event.

    The practical effect is that:

    • The parcel is not held at customs for excise collection
    • The consumer receives their order with no unexpected charges
    • IOSS functions as intended for the VAT element
    • The delivery experience matches what the consumer paid for at checkout

    For merchants selling coffee, chocolate, tea, or any other good that attracts a national excise duty in the destination country, selecting a courier with centralised clearance capability is the single most effective operational decision they can make.

    EAS works with logistics partners who offer exactly this. If you sell any of the product categories covered in this article and ship to EU markets, contact us to understand whether your current logistics setup is exposing your customers, and your business, to excise-related delivery failures.

    Summary: which markets to watch

    Product Risk markets
    Coffee Germany, Belgium, Denmark, Croatia, Greece, Latvia
    Instant coffee Germany (highest rate), Belgium, Denmark
    Chocolate and cocoa Denmark
    Tea and tea preparations Belgium, Denmark
    Soft drinks and juices Finland, Netherlands, Belgium
    Confectionery and sweets Denmark

    The practical takeaway

    If you sell coffee, chocolate, tea, soft drinks, confectionery, or similar products into EU markets, your logistics setup matters. The right customs clearance model can help avoid excise-related delivery failures and protect the customer experience.

    Need help reviewing your EU setup?

    Book a meeting with EAS

    Simplify EU VAT & Customs Compliance with EAS

    EAS helps ecommerce merchants manage VAT, IOSS and cross-border compliance while navigating the country-specific tax and customs rules that can affect EU deliveries.

  • How to grow international shipping

    How to Grow International Shipping Without Fulfilment Chaos | EAS
  • Is is worth selling to Europe?

    Is It Worth Selling to Europe? EU & UK Guide | EAS
    Selling in Europe

    Is It Worth Selling to Europe?

    Celebrate Europe Day by Expanding Your Sales to Europe with EAS

    Europe Day is a celebration of the unity and diversity of the European continent — and a perfect moment to ask: is it worth selling to Europe? It is the perfect occasion to think about the opportunities that the European market can offer to your business. At EAS, we are here to help companies expand their sales to Europe and celebrate the spirit of Europe Day by opening up new possibilities for your business.

    There are many reasons why businesses find it worth selling to the EU and UK markets.

    1. Huge market: The EU and UK represent a significant consumer market, with a combined population of over 500 million people. This presents a huge opportunity for businesses looking to expand their customer base and increase their revenue.
    2. Purchasing power: The EU and UK are some of the wealthiest markets in the world, with high levels of disposable income. This means that consumers in these markets are willing to spend more on quality products and services, which can lead to higher profit margins for businesses.
    3. Business friendliness: The EU and UK have well-established legal and regulatory frameworks that make it relatively easy for businesses to sell their products and services. This includes standardised tax and customs regulations, as well as consumer protection laws that ensure a level playing field for businesses of all sizes.
    4. Online shopping habits: The EU and UK have some of the most advanced e-commerce infrastructures in the world, with high levels of internet penetration and widespread use of online shopping platforms. This makes it easier for businesses to sell their products and services online, and to reach a wider audience.

    Overall, selling to the EU and UK markets is highly beneficial for businesses looking to expand their customer base and increase their revenue. While there are some regulatory and logistical challenges to consider, the potential benefits make it worth exploring these markets further.

    No-Risk Expansion with EAS Tax Compliance Solutions

    No-code and pay-as-you-go pricing makes EAS a no-brainer!

    EAS specialises in VAT and tax compliance for online stores selling to the EU and UK. Our goal is to make sure that your store is not just nearly perfect, but absolutely perfect when it comes to tax compliance. While there are various ways to handle taxes and duties for your online store, EAS created an all-inclusive service to handle your European taxes.

    EAS is an expert in software and international indirect taxation, helping businesses manage their tax obligations in Europe. EAS provides services related to tax automations, tax registrations, calculations, reports, and filings in Europe.

    EAS operates on a pay-as-you-go pricing model, which means that businesses only pay for the services they use. There are no monthly fees, minimum volumes, or registration fees for IOSS services. EAS dashboard provides extensive real-time information on sales and tax liabilities to all the serviced countries.

    EAS can be used with all the most popular eCommerce platforms and through API.

    Onboarding is lightning fast! Onboarding with EAS takes just a few days. This means that businesses do not have to lose any sales days as they can start managing their European tax obligations quickly and efficiently. You can start today by registering here.

    Importance of collecting taxes and following tax laws in the EU and UK

    Collecting EU and UK taxes and being compliant is important for several reasons.

    First, collecting taxes at the checkout improves the customer experience. By including taxes and duties in the initial pricing, backers know exactly what they will be paying upfront, without any hidden fees or surprises. This helps build trust with your backers and increase the likelihood of them supporting your campaign and the next one.

    Second, collecting taxes at the checkout reduces the chances of returns. When customers are hit with unexpected taxes and duties after the product has been shipped, they are much more likely to return the product, which is costly and time-consuming. By including taxes and duties in the initial pricing, backers are more likely to be satisfied with their purchase, leading to fewer returns.

    Finally, collecting taxes at the checkout makes it easier for campaign creators to manage their finances. By knowing exactly how much revenue they will be generating from their campaign, creators can plan their expenses accordingly and avoid any surprises.

    Overall, collecting EU and UK taxes at the checkout is an important step towards ensuring a successful and compliant Kickstarter campaign. It improves the customer experience, reduces returns, and makes it easier for creators to manage their finances.

    EU VAT compliance and IOSS

    The European Union’s Import One-Stop Shop (IOSS) is a simplified VAT system that allows businesses selling goods to consumers in the EU to declare and pay VAT on those sales through a single online portal. The IOSS applies to goods imported into the EU with a VAT zero value of up to €150.

    Starting July 1, 2021, the IOSS became possible for all online sellers, including Kickstarter creators, who sell goods to customers in the EU. This means that if you are a Kickstarter creator based outside the EU and you sell goods to customers in the EU with a value of up to €150, you can register for the IOSS and charge VAT on those sales.

    To register for the IOSS, you will need to apply either directly if you are EU based or through an intermediary if you are non-EU. Non-EU companies can be registered for IOSS in any member state. Intermediary can file reports and pay VAT through the IOSS portal for non-EU companies.

    So, is it worth selling to Europe? The answer is yes and EAS is here to help you on that journey!

    Start selling to Europe with EAS

    EAS helps online sellers expand into the EU and UK with automated VAT, IOSS, and tax compliance support.

  • EU eCommerce: How to boost your EU sales?

    EU Ecommerce: How to Boost EU Sales | EAS
    Selling in Europe

    EU eCommerce: How to boost your EU sales?

    EU is yours to take

    The EU market is available for you to seize, and the odds are in your favour.

    This vast market consists of 445 million consumers, with a strong preference for online purchasing. In contrast to the United States, EU consumers are accustomed to buying products from foreign countries, resulting in cross-border eCommerce being valued at 220 billion euros in 2022.

    445M EU consumers
    74% of EU internet users shop online
    40% of recent purchases are cross-border

    A significant 74% of internet users in the EU shop online, with 40% of their recent purchases being made across borders. Surprisingly, less than 10% of EU sellers engage in cross-border sales.

    What does this information signify?

    It implies that EU consumers are always on the lookout for novel websites and brands to patronize. The trend towards individualism is growing, with consumers preferring smaller-scale manufacturers and stores rather than large marketplaces.

    The EU market offers considerable opportunities for new cross-border vendors. With minor changes and efforts, your enterprise can thrive in the EU and become the next big success story.

    What blocks companies from selling to all EU countries

    Regulation

    The main obstacles that companies face when trying to sell to all EU countries are often related to VAT regulations, customs, marketing and deliveries. These issues can be challenging to navigate, especially for small and medium size companies or those without experience in international trade.

    However, the regulation-related obstacles and requirements can be overcome by implementing services like EAS. With our services, companies can expand their reach and tap into the vast potential of the EU market. EAS makes your life easy with taxes, regulations and customs.

    This article gives you practical information and tips on EU marketing and deliveries.

    Spread the word that you are now delivering to EU countries!

    This is exciting news since you have opened your shop to a massive market of 445 million people. It’s crucial to let everyone know about it.

    1. Social Media

    Social media is an excellent platform for reaching out to your fans, followers, current and potential customers. Your EU followers will be delighted to hear about this news.

    Tips for Social Media Announcement:

    • Make it a big announcement rather than an informative statement. Adding some hype never hurts.
    • Inform your audience that your EU deliveries are speedy, and they don’t have to worry about taxes or customs after purchasing from your store. You’re taking care of your customers and not leaving them stranded!
    • Create a campaign to celebrate your EU sales, such as offering a 10% discount for the next seven days. This will make the news even more significant.
    • Don’t forget to include a link to your online store.

    2. Newsletter

    If you have a list of newsletter subscribers, they have signed up to hear updates from you. This presents an excellent opportunity to share some exciting news with them!

    Tips for Newsletter:

    • Incorporate all the tips from the previous social media section.
    • Promote at least one of your products since it’s your offerings that they are interested in.
    • Use images to create an engaging and visually appealing newsletter.
    • Ensure to link your social media channels and online store for added convenience.

    Pssst.. If you don’t give your customers or visitors a chance to subscribe newsletter, you should.

    Here’s how to add a newsletter signup to Shopify Shop

    3. Website announcement

    Upon landing on your online store, EU consumers are eager to know if you are offering shipping to their region. To address this, implementing a light announcement bar is an effective tool.

    A text-only top banner can stylishly communicate announcements or promotions on your landing page.

    If you are using Shopify, this video provides instructions on how to create a top header.

    4. Update your delivery page / Shipping terms

    Typically, customers will check the footer of an online store’s website to review the delivery terms and determine if the store delivers to their location. If you do not highlight your easy EU delivery options, you may miss out on potential sales.

    MyAmazingShop provides delivery services to all EU countries.

    For orders under 150€ (excluding taxes and delivery), taxes and duties are already included in the cost.

    Double-check your EU delivery options

    The cost and timing of delivery play a crucial role in a consumer’s purchasing decision. Therefore, we highly recommend investing time to perfect this aspect of your business.

    Consider providing two delivery options for your customers – a cost-effective option and an express delivery option. Postal deliveries are often more affordable and can work well with IOSS, while courier services offer fast deliveries. By offering a choice, you empower your customers to choose the delivery option that best suits their needs.

    Create / update your Shipping zones and rates

    Registering for IOSS and ensuring EU compliance is not enough if your EU customers cannot place orders on your store. To avoid this, it is essential to add EU shipping zones and rates.

    To make this process easier, we have provided step-by-step instructions on how to create Shipping Zones and rates. This should only take a maximum of five minutes to complete.

    Postal deliveries

    Postal operators such as Royal Mail, Swiss Post, USPS, Canada Post and Australia Post provide delivery prices that are difficult to compete with. With their affordable rates, campaigns such as “Free delivery for orders over 50€” are much easier to execute, and this type of promotion is highly effective.

    Shipping contracts with postal operators typically do not require monthly or starting fees. Additionally, many postal operators have apps for Shopify/Woocommerce that allow for shipment management and label printing directly from your eCommerce platform. Note that these apps may have additional fees.

    If your store is not currently offering postal deliveries, we recommend reaching out to your local postal operator to request their EU pricing table

    Couriers

    The logos of major courier services like DHL, FedEx, DPD, and UPS are often associated with speedy deliveries. These larger courier companies are well-equipped to handle IOSS shipments and can deliver products to destinations all over the world in just a few days. With tracking and home delivery, express courier service is the perfect option for customers who want their goods quickly.

    Plus, when comparing prices, couriers make your postal deliveries look very attractive.

    E-commerce apps from courier companies make it easy to manage deliveries and print labels directly from your platform. If you’re interested in working with couriers, start by contacting a few of the larger ones to get offers and compare pricing. Keep in mind that courier prices are often negotiable, so you may be able to secure a good deal.

    Would you like to expand to EU?

    EAS helps online sellers expand into the EU with automated VAT, IOSS, customs, and tax compliance support.

  • How to sell to Europe from the US with Shopify: VAT IOSS & DDP explained

    How to Sell to Europe from the US with Shopify | EAS
    Selling in Europe

    How to Sell to Europe from the US with Shopify: VAT, IOSS & DDP Explained

    US is nice but have you checked Europe? 500+ million affluent potential customers – with EAS they are easily accessible.

    US is nice but have you checked Europe? 500+ million affluent potential customers – with EAS they are easily accessible without upfront investments and without sacrificing customer experience!

    The only option is to have the customers pay everything at checkout. No-one likes surprises, especially surprise expenses. Efficient, customer friendly solutions exist. Learn here about how to sell to Europe with EAS.

    EU and IOSS – The Foundation of How to Sell to Europe

    IOSS number allows for fast and cheaper deliveries due to simplified customs procedure and collection of VAT at checkout. The end-customer is left with only collection to do. The limitation is the 150€ threshold for merchandise value. Threshold is calculated from tax free cost of merchandise, without shipping or other fees. IOSS is applicable only for physical goods.

    IOSS requires an IOSS Intermediary and the choice of IOSS Intermediary is the most important one. Make sure the Intermediary

    • Automates processes, not cause more manual work
    • There are no official upfront charges, so make sure you don’t have them from the Intermediary
    • There are no official periodical charges, so make sure you don’t have them from the Intermediary
    • You can get out of the contract without excessive costs (yes, you have to read the small print)
    • Solution is scalable
    • Pay-as-you-go is the transparent pricing which is also easy to include in shipping fees

    IOSS really is a no-brainer. If you sell digital goods, non-Union scheme supports you.

    Just make sure your logistics partner can handle the operating model, just ask them. With EAS, Shopify USA merchants can be IOSS-compliant in a day or two, making how to sell to Europe a straightforward process.

    Read more about IOSS here.

    UK VAT – Completing the Puzzle of How to Sell to Europe

    With this registration you can sell goods below 135£ to UK in a very much the same manner as IOSS. Except it also handles your digital goods and, if you happen to store goods in UK, you can utilise the same VAT scheme.

    You don’t need to have a 3rd party to do the registration. But you do need to get started with the registration yesterday, however. It will take more time, weeks instead of minutes with IOSS and EAS. Also, take it easy, some document request seem quite random…

    Again, make sure your logistics partner can handle the process. We are happy to take the role of Tax Agent, which makes the model work exactly as easily as IOSS which means that mastering UK VAT is the second piece of the puzzle in how to sell to Europe and the UK effectively.

    DDP

    Delivery Duty Paid, meaning the customer pays everything at checkout. The merchandise, taxes, shipping, duties and fees, which will be invoiced from you, the merchant, later. For the time being, this is only possible to get from couriers, postal DDP simply does not exist in a meaningful way – yet.

    The problem is, it DDP be exceedingly expensive, especially so for the low value consignments. And that can turn away customers – which is still better than you having to pay for the returns. We can easily adjust your store to collect taxes and even duties in some instances, meaning it is really is a viable option.

    Combine DDP with IOSS you have all demands covered.

    Read more about or Swiss Post DDP service here.

    DDU / DAP (not recommended)

    Unless you like excessive returns, please do not use DDU / DAP delivery methods. Naturally there are exceptions, such as when your product is absolutely one of a kind. In general, shipments with surprise costs at delivery WILL result in excessive returns.

    And no, no-one actually reads your shipment terms. They will be surprised.

    Conclusion

    So now you know how to sell to Europe — don’t just stand there, get on with it! You don’t need a massive marketing budget to start testing the EU and UK markets. Open your store, make sales, and then optimize further.

    With EAS, how to sell to Europe from Shopify USA becomes fast, scalable, and fully automated.

    FAQ

    1. Can I register for IOSS in UK?

    No, to enrol in IOSS you need to find an Intermediary and register via them in an EU country.

    2. Do I need a Fiscal Representative with UK VAT?

    For EU, US, Canadian, Australian and NZ companies it is not a requirement.

    3. What does EAS charge for IOSS Intermediary?
    4. Can I ship using IOSS to UK?

    No, IOSS is an EU VAT scheme.

    5. What happens if I ship without IOSS / UK VAT?

    Depends on the logistics solution, either DDP or DDU. DDP will be delivered without demands from the customer. DDU will have the courier collect fees (can be anything) taxes and duties.

    6. What is European tax?

    Well, as Europeans, everything is taxed. Most of the discussions lead to Value Added Tax, VAT. In short, you can deduct what you have paid if you have the proper registrations but you always charge the VAT as a non-EU entity. In short. After this it gets really confusing. We are here to either explain / just make it work and we prefer the latter.

    7. What does Shopify Tax App do?

    It does the basic tax calculation. Works miracles, around the world. But it is not tax compliance. You still need to have the registrations, filings, payments etc. Which is why EAS is here. To actually make you compliant.

    Do you want to start your European sales today?

    Register with EAS or book a meeting to start selling to the EU and UK from your Shopify store.

  • European eCommerce trends 2026

    European Ecommerce Trends 2026: DTC, IOSS & GPSR | EAS
  • Post-Brexit e-commerce: simplifying EU sales with IOSS

    Post-Brexit Ecommerce: Simplify EU Sales with IOSS | EAS
    Selling in Europe

    Post-Brexit e-commerce: Simplifying EU Sales with IOSS

    A comprehensive guide for non-EU sellers: Reclaiming the European market through automated IOSS and GPSR compliance in 2026.

    Brexit has brought significant changes to e-commerce in Europe, particularly for businesses selling to the EU. One solution to simplify EU sales post-Brexit is the introduction of the IOSS (Import One-Stop Shop) system. For businesses, navigating the complexities of EU sales after Brexit can be daunting; however, the IOSS system aims to streamline the process and make it more efficient.

    By using the IOSS, businesses can declare and pay VAT (Value Added Tax) on sales made to EU customers in a single VAT return, reducing the administrative burden associated with multiple VAT registrations in different EU member states. This is particularly beneficial for small and medium-sized e-commerce businesses that may not have the resources or expertise to navigate the complexities of VAT compliance in multiple EU countries.

    Simplifying EU sales with the IOSS system is a crucial step towards facilitating cross-border e-commerce post-Brexit. By adopting the IOSS, businesses can streamline their operations, reduce administrative costs, and enhance the overall customer experience when selling to the EU market.

    The Impact of Brexit on UK-EU E-commerce

    Post-Brexit regulatory divergence has markedly constricted UK-EU e-commerce, imposing additional customs duties, customs handling fees and VAT compliance burdens on export to EU. Confronted with new rules and logistical hurdles and increased operational costs post-Brexit, a significant number of UK businesses have found themselves compelled to reassess their European market strategies, often choosing to withdraw altogether.

    Yet, to forsake the EU’s vast e-commerce market – a behemoth with over 450 million consumers – is unequivocally a lost opportunity for UK e-commerce. Withdrawing from the EU Single Market translates to not just higher tariffs but also intricate customs procedures, stymieing UK-based vendors.

    GPSR: The New Compliance Standard for 2026

    In 2026, IOSS is only half the battle. To legally sell consumer products into the EU, UK and international sellers must now comply with the General Product Safety Regulation (GPSR). This requires every non-EU merchant to appoint an EU-based Authorised Representative. EAS offers full GPSR compliance services, ensuring your products aren’t blocked from marketplaces or seized at customs. This is now a significant part of doing business within the EU.

    The Barrier of Post-Brexit VAT Regulations without IOSS

    Brexit announced changes in VAT obligations, ensnaring UK traders in a web of tax complexities. Navigating post-Brexit VAT without IOSS means dealing with each EU member state’s unique rules—an administrative and financial quagmire. Currently, import VAT applies upon entry to each individual EU country for shipments over 150€, with varied obligations creating daunting barriers. For shipments under 150€, IOSS remains the most recommended route to avoid these hurdles.

    The EU as a Vital Market for UK Businesses

    Despite the separation hurdles, the European Union remains a cornerstone for UK e-commerce entities eager to tap into its sizable and affluent consumer base. With 27 member countries, a collective population surpassing 440 million, and a GDP ranking among the highest globally, the EU market is teeming with potential for UK businesses. The region’s economic resilience positions it as a crucial commercial partner for achieving substantial international expansion and revenue diversification.

    Unlocking EU Sales with IOSS & GPSR Benefits

    Embracing the Import One-Stop Shop (IOSS) framework can be transformative for e-commerce entities aiming to revitalise their European market engagement post-Brexit. The scheme offers a streamlined VAT process for sales under €150, mitigating the administrative burden and simplifying customer transactions. Businesses leveraging IOSS gain efficiencies through unified registration and reporting via the EAS Dashboard.

    IOSS Compliance Starting at

    19.90€/mo

    Registration, Intermediary Services & Automated Filing included.

    Register IOSS

    GPSR Compliance Starting at

    199€/yr

    Authorised Representative Services & Technical Documentation.

    Register GPSR

    Quicker and Cheaper Deliveries with IOSS

    Embracing the Import One Stop Shop (IOSS) facilitates expedited border processes, reducing delivery times significantly for EU customers. This direct impact on transit times enhances overall customer satisfaction and reinforces trust in your service. The consolidation of VAT payments at the point of sale dispenses with the need for additional charges upon arrival, making delivery more prompt and reliable.

    • Simplified tax processing at borders through consolidated VAT payments.
    • Pricing transparency increases trust among EU consumers.
    • Pre-calculated duties and taxes prevent unexpected costs for consumers.
    • No customs handling fees – Non-IOSS deliveries face fees between 5€ and 35€.
    • Quicker release of goods reduces waiting times significantly.

    Navigating IOSS Requirements Efficiently

    To fully benefit from IOSS, businesses must accurately calculate and collect VAT and submit monthly returns. Essential criteria for UK sellers include:

    • IOSS Registration: Acquire a valid registration. All EAS plans include a complimentary IOSS registration.
    • Designated Intermediary: Appoint an EU-established intermediary, a role EAS handles automatically.
    • Data Retention: Maintain records of IOSS transactions for the required period via our secure EAS Dashboard.

    Why Choose EAS?

    EAS is the market leader in IOSS, helping thousands of UK sellers in the post-Brexit era. We believe in full automation. EAS is directly integrated into the most popular eCommerce platforms and offers free-of-charge configuration services. Within seven business days, you can be IOSS registered and fully configured.

    FAQ: IOSS & EU Sales After Brexit

    What is the Import One-Stop Shop (IOSS)?

    The Import One-Stop Shop (IOSS) is a simplified VAT process for non-EU online retailers targeting European customers. It streamlines VAT obligations and simplifies transactions, making it easier for UK merchants to engage with the EU market.

    How does IOSS benefit UK businesses?

    IOSS benefits UK businesses by offering a streamlined VAT process for sales under €150. It mitigates the administrative burden, simplifies customer transactions, and enhances overall consumer satisfaction across the European Union.

    What are the advantages of using IOSS for customs clearance?

    Advantages include simplified tax processing via consolidated VAT payments, increased pricing transparency, pre-calculated taxes to prevent unexpected costs, avoidance of customs handling fees, and much quicker release of goods.

    How does IOSS enhance buyer satisfaction?

    It alleviates apprehension associated with cross-border transactions by delivering transparency and predictability. Buyers are reassured that no hidden costs await them upon delivery, providing a seamless shopping experience.

    Does IOSS facilitate quicker and cheaper deliveries?

    Yes. By streamlining customs and eliminating surprise fees, IOSS ensures prompt delivery. The consolidation of VAT at the point of sale also enables more cost-effective shipping rates.

    How can businesses simplify IOSS compliance?

    By partnering with service providers like EAS. We offer automated VAT calculations, data collection, intermediary representation, and simplified customs procedures, allowing you to focus on growth.

    How does Brexit affect e-commerce?

    Brexit introduced new trade agreements, tariffs, and administrative burdens. E-commerce businesses now face additional customs procedures, paperwork, and strict product safety requirements (GPSR) when shipping to EU member states.

    Simplify Post-Brexit EU Sales with EAS

    Automate IOSS registration, VAT calculation, reporting and EU compliance while keeping your ecommerce workflow ready for cross-border sales.

  • Expand your eCommerce to UK

    Expand Ecommerce to the UK with Automated VAT | EAS
    Selling in Europe

    Expand your eCommerce to UK | The first automated compliance for UK

    Dreaming about selling to UK again? One tool covers the EU and UK.

    Dreaming about selling to UK again? Getting there is much easier than you think! 1st we automated the whole EU, now we have done the same for UK. One tool covers the EU and UK!

    UK VAT registration

    Just like the EU, there is a required registration. In the case of the EU selling intra-EU, the minimum is VAT and OSS registrations. Not difficult, but you need to have the company documentation at hand. A dose of patience is also needed, it can take up to 8 weeks to register for VAT in some countries. OSS registration is 5 minutes, tops. Delivering from outside of the EU you have to register for IOSS.

    Again, not difficult, but if you are a non-EU company, you need an IOSS intermediary and in some countries, it can take up to 4 weeks to get you the required IOSS number. There are countries where IOSS is ready to be used in 10 minutes.

    Back to the UK, you will need a VAT registration – and that is it! With the VAT registration in the UK, you can sell in the EU and deliver from the UK to the UK. The registration takes up to 8 weeks, so get started! Some logistics companies are asking for an EORI number, but it is only required if you are taking part in customs processes, which we do not recommend in any case. Just like in the EU, there is a duty-free threshold of £135, with a simplified customs process.

    Why register for VAT in UK?

    Give your customers the service they deserve. Simplified customs processes are only available for the VAT registered sellers on items below 135€. And that means: less costs and less time. Taxes are paid at checkout, so your customers have no required actions after purchase – you have happy customers wanting to come back to you.

    Is that it?

    Of course not! You still need to be able to calculate appropriate taxes, prepare the reporting or have someone file the reports and pay the taxes.

    The calculation means new tools, reports are manual work, and time away from things that matter, and filing is just made difficult from outside of the UK. Overall, it’s a huge task!

    EAS – one tool to automate your UK and EU compliance

    We handle not only all of your registrations, including UK registrations, but also calculate taxes & duties and automate the reports minimizing your accounting costs as well as filing them.

    With EU services we invoice our fees and taxes due and handle the payment so that you continue focusing on what matters: running your business. The same tool handles the whole EU and UK!

    Register with EAS

    Start your UK and EU compliance setup with one automated tool.

  • Mothly “How to maximise european sales” webinar

    Selling in Europe

    Monthly “How to Maximise European Sales” Webinar

    Join EAS for a monthly session packed with practical strategies and insights for growing European sales.

    We are excited to invite you to our monthly webinar series on “How to Maximise European Sales” hosted by EAS.

    As part of our commitment to assisting businesses in achieving their growth goals, we’ve curated an insightful session packed with valuable strategies and insights.

    Webinars are hosted on Thursdays at the beginning of each month at 5pm GMT

    • 25.1.2025
    • 8.2.2024
    • 7.3.2024
    • 4.4.2024

    Webinar Details

    Topic How to Maximise European Sales
    Date Thursday at the beginning of each month
    Time 5pm GMT
    Duration 30 – 45 minutes
    Platform Google Meet
    Access Link provided upon registration

    Agenda

    • Getting Started with EAS
    • Optimising Your Online Store for European Sales
    • Efficient Shipping Solutions for European Customers
    • Announcing Your Presence: Leveraging Social Media
    • Online Store Analytics and Insights
    • Real Customer Success Story
    • Q&A Session

    Our presenters are industry experts with a deep understanding of the European market dynamics. Whether you’re new to EAS or already using our services, this webinar promises to provide actionable insights and practical steps to increase your European sales.

    If you have any specific questions or topics you’d like our experts to address during the Q&A session, please feel free to add them at the registration.

    OBS! If you missed our webinars

    Subscribe to our newsletter for updates regards upcoming webinars!

    Monthly European Sales Webinar | EAS