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Category: Selling in Europe

  • Brexit, EU and eCommerce

    Brexit, EU and Ecommerce Compliance Guide | EAS
    Selling in Europe

    Brexit, EU and eCommerce

    Fog in canal, continent cut off – still

    It does not matter what your opinion on Brexit is the fact is it has affected all of us. Especially the ones working in e-commerce. The UK was and still is one of the most developed e-commerce markets in the world with in 2021 share of GDP 10,24% and revenue 254b euros (soure: statista). From supply chain interruptions to delivery problems, we have all felt it.

    The challenges Brexit caused have been simply massive due to simultaneous significant regulatory changes on VAT and customs on both sides. This has been further exacerbated by the eagerness of politicians to increase the fog. We know that opaqueness, misinformation and lack of tools serve absolutely no-one in the long run. We cannot even begin to fathom the motivation behind such actions.

    Many logistics and indirect taxation specialists have jumped the gun and given forceful advice without actually understanding the new regulations and their effects. Even large, well-established parties gave simply bad advice on how to handle the new realities and provided inoperative tools to survive the new environment. Worst, many have profited from their own sub-par solutions and terrible advice.

    How to run your eCommerce business after Bexit

    How to clear the fog? First of all, get help, you can’t do it alone. And even if you could, you should have better things to do than compliance. From who then? Who is right and what solutions do you need? Don’t take the first advice at face value, the understanding of issues is not necessarily any better in a multinational consultancy than your auditor. Question their advice and get a second and even a 3rd opinion on issues that matter to you. Don’t rely only on your existing partners.

    You do not have to clear the fog completely either. Advanced solutions are available that automate the navigation in the fog. Building your navigation yourself might sound like a clever idea but, in reality, in 99% of the cases the sum of parts far exceeds the cost of a well built single solution. That is already without the stress and cost of keeping you and your solution updated.

    We are working hard at EAS to make the trade, well, not return to what it was but to make it feasible and even smooth. Our comprehensive, scalable and transparently priced tools for EU sales are something you should have a look at. We are being recommended by industry leaders such as Shopify, Swiss Post, Easyship and Royal Mail, so don’t just take our word for it.

    Shopify Swiss Post Royal Mail

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    Automate EU and UK VAT compliance, reduce manual work, and keep your cross-border sales moving.

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    More Guides & Insights

    Continue exploring post-Brexit ecommerce, UK VAT, and delivery options for cross-border sales.

    Post-Brexit e-commerce: Simplifying EU Sales with IOSS 2026

    Selling to the EU after Brexit is one thing. Keeping VAT, customs, and product safety rules from slowing every order down is another. This guide covers how IOSS and GPSR support can make EU e-commerce simpler.

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    All you need to know about UK VAT

    UK VAT can feel simple until the details start stacking up. Knowing when to register, how rates apply, and what records sellers need to keep is another. This guide covers what businesses need to know before selling in the UK.

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    DDP vs DDU

    Navigating the complexities of sales to the EU and UK post-BREXIT demands a blend of common sense and practical expertise. Within the intricate realm of customs and logistics, hidden risks and opportunities abound. This article aims to shed light on the contrasting features of two common delivery terms: DDU and DDP

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  • Increase sales by 190%, go multichannel!

    Multichannel Sales: Grow Beyond Your Store | EAS
    Selling in Europe

    Increase sales by 190%, go multichannel!

    Take advantage of multichannel sales and reach customers across marketplaces and your own online store.

    You have taken the first step the rapidly growing e-commerce and you have your own online store, working on interesting details such as traffic, conversion and many other concepts with fancy names and abbreviations. Not easy or cheap, but neither is main street rent and staff and the rest of the overheads.

    To take full advantage of the potential scope of online trade it makes sense to start looking at expansion to other markets. As much fun as it is, just a hobby it is not. It is growth and the bigger business we are looking for, right?

    This is when new buzzwords emerge: multichannel sales. In short, it means selling your products not only on your own site but also on marketplaces such as Amazon, Cdiscount and CDON. According to studies, a normal increase in sales is 190%!

    Marketplaces and multichannel sales

    Marketplaces vary with operating models and levels of service to their underlying sellers (actually a legal term, not a fancy word). Most importantly it is relatively easy to tap into their traffic and volumes – at least in theory.

    When selling in marketplaces, you have to compete for the top spots on their site on their rules. That is instead of buying and fighting for traffic to your own site. And be even more aggressive with the pricing. Not going to lie, price competition is fierce.

    But, in return, you get full utilization of the marketplace infrastructure, guaranteed traffic, and visibility once you learn how to get it.

    Fulfillment and warehouse management solutions

    Using FBAs, the marketplace fulfilment centres (fancy word for warehouse and delivery services), is a viable option to arranging logistics yourself. Advantages such as faster delivery times, improved visibility in the marketplace, and often reduced other fees.

    FBAs are certainly something to consider, they do make your life easier, albeit at a cost.

    How to start a multichannel sales?

    Starting a multichannel sales strategy is made relatively easy by the marketplaces. They benefit from wider offering and price competition.

    But for you to take full advantage of the new environment(s), our suggestion is to get professional help. Not to doubt your abilities and skills, but you will cut months, even years from just your learning curve. We recommend having a talk with Xales.io for insights and fast market entry.

    Another important aspect is that marketplaces are businesses themselves, they will not take liabilities from you. You are still liable for all the same compliances as if you were selling directly from your own warehouse.

    That means potentially complicated and very expensive VAT compliance – if done wrong. EAS is here to help you remove even those barriers, we will handle VAT and OSS registrations and fully automate your EU VAT compliance and reporting.

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    Expand your multichannel sales while EAS helps automate EU VAT compliance, registrations, and reporting.

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    More Guides & Insights

    Continue exploring EU ecommerce growth, marketplace expansion, and VAT compliance with these related guides.

    EU eCommerce – How to boost your EU sales

    EU e-commerce can unlock a much bigger customer base. Managing VAT, customs, delivery expectations, and local compliance across multiple markets is another. This guide covers what merchants need to know before expanding sales across Europe.

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    From Compliance to Growth: 5 Data-Driven Ways Amazon Sellers Can Scale in Europe

    Shipping internationally is one thing. Scaling it without your fulfilment operation grinding to a halt is another. This guide covers what goes wrong when international shipping outgrows your current setup.

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    IOSS Registration & Intermediary

    Union OSS can simplify VAT reporting for EU sales. Making sure transactions, filing data, deadlines, and country-specific rates stay accurate is another. This step-by-step guide covers how merchants can manage Union OSS VAT filing with fewer errors.

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