Author: Vilma

  • How to grow international shipping

    How to Grow International Shipping Without Fulfilment Chaos | EAS
  • Sell to the EU via WooCommerce with IOSS

    Sell to the EU via WooCommerce with IOSS | EAS
    Platforms & Partners

    Sell to the EU via WooCommerce with IOSS

    A Guide for eCommerce Sellers: Harness the power of fully automated IOSS solutions for your merchant store in 2026.

    Want to sell to the EU? IOSS is the way to go! Brexit and EU regulatory changes have previously made cross-border commerce challenging from outside of the EU. However, with the dust settling, everyone should take another look at selling to the EU. Especially since there is now a well-priced, fully automated solution for the most popular e-commerce platform, WooCommerce!

    So what is IOSS?

    Since 1st July 2021, the EU has been collecting VAT on all sales to the EU. The IOSS VAT scheme makes it possible for e-merchants to collect VAT at the time of sale. The IOSS VAT scheme helps in multiple ways:

    No post-purchase actions required from the end-customer

    • Full cost of delivery and merchandise can be paid at checkout.
    • Every action required increases the likelihood of return.
    • Every action required creates a poor customer experience.

    Simplified customs process

    • The shipment can be customs cleared in any EU country, reducing costs.
    • Faster customs process and delivery.

    Simplified reporting for merchants

    • Reporting by EU country is no longer required.
    • VAT registrations are simplified, leading to lower accounting costs.
    • Marketplaces are currently VAT liable in most instances.

    What is the catch with IOSS for your WooCommerce store?

    • It works only for shipments below 150€. It is calculated from VAT-free merchandise value without shipment cost.
    • You need to register for IOSS. Registration itself is simple, taking less than 10 minutes.
    • Once registered, the IOSS report must be filed every month—even zero reports.
    • Unless you are incorporated in the EU, you need an Intermediary. The Intermediary role bears the VAT responsibility jointly with the merchant.
    • IOSS reports must be generated, which requires new calculations and accounting. Without automation, this will increase your costs significantly.

    In our opinion, IOSS is a no-brainer as long as you choose the right partner and solution. EAS is the clear choice:

    • Registration and intermediary services are included in the price.
    • Smart VAT calculator with support for 600,000+ reduced EU VAT rates.
    • No starting fees. No-code installation with our WooCommerce plugin.
    • Automatic IOSS report generation, reporting, and filing.
    • Data generation for simplified accounting.
    Pricing starting at
    19,90€/ month

    Full IOSS automation, Intermediary services, and Monthly filing. No hidden catches. Access 445 million affluent EU customers with total certainty.

    Start selling today

    Starting to sell to the EU could not be easier: Register with EAS at www.easproject.com/reg and we’ll take it from there! You can manage your ongoing compliance easily through the EAS Dashboard.

  • Shipping platforms and IOSS

    Shipping Platforms and IOSS Compliance | EAS
    Platforms & Partners

    Shipping Platforms and IOSS Compliance

    Supporting Seamless Cross-Border Trade: How logistics and tax compliance must work hand in hand for global success.

    Shipping platforms have been an essential part of e-commerce from the very beginning. Over the years, many have grown into multi-billion-euro companies, earning the trust of merchants and the backing of e-commerce platforms. Their core value lies in making logistics accessible: offering multiple last-mile delivery options, often at discounts of 30% to 40% compared to standard carrier rates, all through a single, easy-to-use interface.

    For merchants, setup is simple. Install the aggregator app, connect a payment method, and you can begin shipping to multiple destinations. Standardisation, ease of use, and reliability have turned these platforms into a cornerstone of the online selling experience. But as e-commerce continues to globalise, a new layer of complexity has emerged: tax compliance – especially where shipping platforms and IOSS compliance must work hand in hand.

    Aligning Shipping Platforms and IOSS Compliance

    At EAS, we have reviewed dozens of shipping platform solutions on the market. In most cases, they function exactly as intended. However, as soon as a parcel crosses a national border, logistics must align with complex customs, VAT, and import regulations.

    Shipping platforms are in a unique position to help merchants meet these requirements efficiently. By joining forces with EAS, we can provide a unified experience where logistics and compliance move in lockstep—delivering not just parcels, but certainty. For more insights, you can visit the EAS Blog.

    Example: Shopify – Valuation and Currency Pitfalls

    Shopify typically provides item prices as VAT-inclusive when VAT is applied. However, for customs clearance, the relevant value is the intrinsic value (the item price excluding VAT and shipping). If this VAT is not properly deducted, customs authorities may calculate duties based on the wrong amount.

    When Shopify’s settings are configured for IOSS (for example, when the €150 threshold is enabled), it may automatically provide VAT-exclusive prices. Most shipping platforms simply forward the order data without validating it. This can lead to double taxation at delivery or customer refusals.

    Currency Confusion: Shop Currency vs Presentment Currency

    Shopify records order data in two currencies: Shop currency and Presentment currency. Shipping platforms often do not allow merchants to specify which currency to use, leading to overvaluation at customs. For instance, a €130 order declared as £130 triggers excess VAT and potential rejections.

    Handling Tax Identifiers: A Shared Opportunity

    Many platforms allow only a single IOSS number per merchant account. In practice, a merchant might need to use multiple identifiers: a marketplace’s IOSS number for marketplace sales, and their own IOSS number for direct website orders. Supporting multi-channel identifier logic is a valuable upgrade to boost merchant satisfaction.

    Best Practices for Seamless Compliance

    • ✅ Flexible Tax Identifiers: Allow multiple IOSS numbers based on sales channel.
    • ✅ Transparent Valuation: Clarify how VAT is handled for customs use.
    • ✅ Carrier Compatibility: Show which carriers support IOSS and DDP shipments.

    Partnering for a Better Merchant Experience

    As global tax regulations evolve, there is a growing opportunity for aggregators and compliance providers to work hand in hand. By integrating shipping platforms and IOSS compliance, merchants can expand confidently across borders.

    Discover our full transparent pricing on the EAS Pricing page and ensure your international shipping flow is fully compliant today.

    Make Cross-Border Compliance Easier with EAS

    Automate EU and UK compliance, connect your ecommerce workflows, and keep tax, customs and shipping data aligned as your business grows internationally.

  • Is is worth selling to Europe?

    Is It Worth Selling to Europe? EU & UK Guide | EAS
    Selling in Europe

    Is It Worth Selling to Europe?

    Celebrate Europe Day by Expanding Your Sales to Europe with EAS

    Europe Day is a celebration of the unity and diversity of the European continent — and a perfect moment to ask: is it worth selling to Europe? It is the perfect occasion to think about the opportunities that the European market can offer to your business. At EAS, we are here to help companies expand their sales to Europe and celebrate the spirit of Europe Day by opening up new possibilities for your business.

    There are many reasons why businesses find it worth selling to the EU and UK markets.

    1. Huge market: The EU and UK represent a significant consumer market, with a combined population of over 500 million people. This presents a huge opportunity for businesses looking to expand their customer base and increase their revenue.
    2. Purchasing power: The EU and UK are some of the wealthiest markets in the world, with high levels of disposable income. This means that consumers in these markets are willing to spend more on quality products and services, which can lead to higher profit margins for businesses.
    3. Business friendliness: The EU and UK have well-established legal and regulatory frameworks that make it relatively easy for businesses to sell their products and services. This includes standardised tax and customs regulations, as well as consumer protection laws that ensure a level playing field for businesses of all sizes.
    4. Online shopping habits: The EU and UK have some of the most advanced e-commerce infrastructures in the world, with high levels of internet penetration and widespread use of online shopping platforms. This makes it easier for businesses to sell their products and services online, and to reach a wider audience.

    Overall, selling to the EU and UK markets is highly beneficial for businesses looking to expand their customer base and increase their revenue. While there are some regulatory and logistical challenges to consider, the potential benefits make it worth exploring these markets further.

    No-Risk Expansion with EAS Tax Compliance Solutions

    No-code and pay-as-you-go pricing makes EAS a no-brainer!

    EAS specialises in VAT and tax compliance for online stores selling to the EU and UK. Our goal is to make sure that your store is not just nearly perfect, but absolutely perfect when it comes to tax compliance. While there are various ways to handle taxes and duties for your online store, EAS created an all-inclusive service to handle your European taxes.

    EAS is an expert in software and international indirect taxation, helping businesses manage their tax obligations in Europe. EAS provides services related to tax automations, tax registrations, calculations, reports, and filings in Europe.

    EAS operates on a pay-as-you-go pricing model, which means that businesses only pay for the services they use. There are no monthly fees, minimum volumes, or registration fees for IOSS services. EAS dashboard provides extensive real-time information on sales and tax liabilities to all the serviced countries.

    EAS can be used with all the most popular eCommerce platforms and through API.

    Onboarding is lightning fast! Onboarding with EAS takes just a few days. This means that businesses do not have to lose any sales days as they can start managing their European tax obligations quickly and efficiently. You can start today by registering here.

    Importance of collecting taxes and following tax laws in the EU and UK

    Collecting EU and UK taxes and being compliant is important for several reasons.

    First, collecting taxes at the checkout improves the customer experience. By including taxes and duties in the initial pricing, backers know exactly what they will be paying upfront, without any hidden fees or surprises. This helps build trust with your backers and increase the likelihood of them supporting your campaign and the next one.

    Second, collecting taxes at the checkout reduces the chances of returns. When customers are hit with unexpected taxes and duties after the product has been shipped, they are much more likely to return the product, which is costly and time-consuming. By including taxes and duties in the initial pricing, backers are more likely to be satisfied with their purchase, leading to fewer returns.

    Finally, collecting taxes at the checkout makes it easier for campaign creators to manage their finances. By knowing exactly how much revenue they will be generating from their campaign, creators can plan their expenses accordingly and avoid any surprises.

    Overall, collecting EU and UK taxes at the checkout is an important step towards ensuring a successful and compliant Kickstarter campaign. It improves the customer experience, reduces returns, and makes it easier for creators to manage their finances.

    EU VAT compliance and IOSS

    The European Union’s Import One-Stop Shop (IOSS) is a simplified VAT system that allows businesses selling goods to consumers in the EU to declare and pay VAT on those sales through a single online portal. The IOSS applies to goods imported into the EU with a VAT zero value of up to €150.

    Starting July 1, 2021, the IOSS became possible for all online sellers, including Kickstarter creators, who sell goods to customers in the EU. This means that if you are a Kickstarter creator based outside the EU and you sell goods to customers in the EU with a value of up to €150, you can register for the IOSS and charge VAT on those sales.

    To register for the IOSS, you will need to apply either directly if you are EU based or through an intermediary if you are non-EU. Non-EU companies can be registered for IOSS in any member state. Intermediary can file reports and pay VAT through the IOSS portal for non-EU companies.

    So, is it worth selling to Europe? The answer is yes and EAS is here to help you on that journey!

    Start selling to Europe with EAS

    EAS helps online sellers expand into the EU and UK with automated VAT, IOSS, and tax compliance support.

  • VAT Changes in the EU 2026: April Update

    VAT Changes in the EU and UK 2026: April Update | EAS
    VAT & IOSS

    VAT Changes in the EU 2026: April Update

    Country-specific VAT changes in Sweden, Austria, Finland, Slovakia and the UK, and what ecommerce sellers need to update in practice.

    Selling to the EU and UK in 2026 means keeping up with VAT changes that go beyond standard rates. While there are no widespread increases or decreases this year, several country specific updates affect how VAT must be applied to certain products.

    As of 15 April 2026, these are the VAT changes currently known and relevant for ecommerce sellers. Even smaller updates can directly impact checkout pricing, VAT reporting, and overall compliance.

    This article outlines the key VAT updates in 2026 and what they mean in practice for online sellers.

    Sweden: VAT Reduced on Food from April 2026

    According to the Swedish Tax Agency, Sweden is introducing a temporary VAT reduction on food. From 1 April 2026:

    • VAT on food is reduced from 12% to 6%
    • Applies to food for human consumption, including beverages, takeaway food, edible plants, milk, additives, bottled water and dietary supplements
    • Does not apply to alcohol
    • Food consumed in restaurants and cafés remains at 12%

    The reduced rate is expected to remain in place until the end of 2027.

    What this means in practice

    For sellers shipping food products to Sweden, VAT must be updated at checkout from April onwards. If the correct rate is not applied:

    • VAT may be under collected or over collected
    • reporting may be incorrect
    • customer pricing may be inconsistent

    This change is particularly relevant for businesses selling food, supplements, or similar consumable products.

    Austria: 0% VAT on Specific Products

    From 1 January 2026, Austria applies a 0% VAT rate to certain essential goods:

    • women sanitary products
    • contraceptives

    What this means in practice

    This only applies if products are correctly classified. If classification is incorrect:

    • the wrong VAT rate may be applied
    • compliance issues may arise in reporting

    This is mainly relevant for health and wellness ecommerce businesses.

    Finland: Adjustment to Reduced VAT Rate

    Finland has adjusted one of its reduced VAT rates in 2026:

    • reduced VAT rate changed from 14% to 13.5%
    • applies to selected categories such as books, cultural services, and event related services

    What this means in practice

    Even small changes in VAT rates require updates in:

    • pricing calculations
    • checkout VAT logic
    • reporting systems

    Businesses selling books or digital content into Finland should verify that correct rates are applied.

    Slovakia: VAT Increase on Selected Goods

    Slovakia has introduced a VAT increase on certain goods from January 2026:

    • selected food products increased from 19% to 23%
    • only “unhealthy” foods are affected

    Chocolate and confectionery (sweets, candy)
    Cakes, biscuits, sweet pastries
    Ice cream and frozen desserts
    Jams and sweet spreads
    Sweetened soft drinks and syrups
    Salty snacks (crisps/chips, salted nuts, snack bars)

    What this means in practice

    This change depends on product category. Sellers must ensure that:

    • products are correctly classified
    • the correct VAT rate is applied depending on category

    Incorrect classification can lead to incorrect VAT collection.

    United Kingdom: VAT Rule Changes

    There are no VAT rate changes in the UK in 2026. However, there are updates to VAT treatment in specific cases. One example is updated rules allowing VAT free donation of goods to charity under certain conditions.

    What this means in practice

    This mainly affects:

    • inventory handling
    • accounting processes
    • VAT reporting

    It does not directly impact checkout VAT rates, but it is relevant for operational processes.

    What This Means for Shopify, WooCommerce and Marketplaces

    A key question for ecommerce businesses is whether these changes are applied automatically or require manual updates.

    Shopify

    Shopify does not automatically apply all country specific and category specific VAT changes.

    • Standard VAT rates are updated automatically
    • Reduced rates and category specific rules are not handled automatically and require manual
    • Sellers need to:
      • adjust or apply tax overrides
      • assign products to reduced VAT collcetions

    For example, the Swedish VAT reduction on food will require manual configuration change – adjustment of food override for reduced VAT collection.

    WooCommerce

    WooCommerce requires more manual configuration.

    • VAT rates are managed through tax classes set up by EAS
    • Changes such as Sweden’s reduced food VAT or Slovakia’s category based increases must be made manually

    Without updates:

    • incorrect VAT may be applied
    • reporting may not match actual requirements

    Other E-commerce platforms

    Depending on the E-commerce platform you need to adjust applicable rates on collection or individual product level. Most platforms allow for such changes, please refer to the internal manuals.

    Marketplace

    Marketplaces such as Amazon or eBay often handle VAT collection in certain scenarios, particularly for low value imports. However:

    • not all VAT scenarios are covered
    • category specific changes may not always be correctly applied
    • sellers remain responsible for compliance in many cases

    It is important not to assume that marketplaces will automatically handle all VAT changes.

    Key Takeaways for Ecommerce Sellers

    The VAT changes in 2026 highlight a clear shift in how VAT evolves across the EU and UK:

    • VAT changes are increasingly category specific, not broad rate changes
    • Even small updates can impact pricing, checkout accuracy, and reporting
    • Platforms do not always apply these changes automatically
    • Sellers cannot rely solely on default tax settings

    To stay compliant, businesses should:

    • Review VAT settings for each country they sell to
    • Verify that product classifications are correct
    • Check whether their ecommerce platform applies updated rates accurately
    • Ensure consistency between checkout VAT and reporting

    VAT in 2026 is not defined by major rate changes, but by targeted updates that require attention to detail. For ecommerce sellers, the focus should be on making sure these smaller changes are correctly implemented across systems to avoid errors and maintain a smooth customer experience.

    Keep Your VAT Setup Accurate with EAS

    EAS helps ecommerce merchants manage EU and UK VAT compliance, tax calculation, registration and reporting while keeping checkout tax settings aligned with changing country-specific rules.

  • Changing your IOSS service provider

    Changing Your IOSS Service Provider | EAS
    VAT & IOSS

    Changing your IOSS service provider

    Are you feeling trapped with your current IOSS service provider? Don’t worry, it’s not a lifetime commitment.

    Are you feeling trapped with your current IOSS service provider?

    Don’t worry, it’s not a lifetime commitment! And switching to a new provider doesn’t have to take weeks.

    Getting a new IOSS number is easy and takes just hours

    The first wave of solutions rarely provides the seamless, efficient tools required. The new EU VAT schemes introduced in 2021 brought hundreds of solutions claiming to solve IOSS, while most not even having the faintest grasp of the regulation.

    The result is extensive manual work, exorbitant costs and termination clauses not even their own staff comprehend. Despite what they tell you, you can easily change your IOSS service provider.

    As a matter of fact, changing your IOSS service provider is not difficult nor does it take a long time!

    Step 1 – Terminate your IOSS contract

    The termination of the IOSS Intermediary contract results in the Intermediary having to cancel your IOSS number at the tax administration you are registered. It is the task of the Intermediary, not yours. Although the regulation states that there is a 3-month termination term for the IOSS number, you are NOT forced to use that number for the IOSS cancellation period.

    There are no official administrative fees for the cancellation, if your IOSS service provider charges you for them they are all borne by them.

    Step 2 – New IOSS number

    Hopefully, you have by that stage found EAS. EAS solution is the only fully automated VAT compliance solution able to handle not just IOSS but all VAT schemes should you need it. Returns, discounts, and new warehouses are all taken into account automatically and without the need to download, manage and upload data.

    To move ahead, register with EAS at www.easproject.com/reg and we will take it from there. Please provide us with the previous IOSS number when registering. We will have your new IOSS number in minutes and we will provide you with the number once the EAS solution is fully installed. Which we are naturally happy to do for you for free. We do not charge anything for a new IOSS number, nor do the tax administrations.

    The tax administration will link your new IOSS number to the previous one and monitor the use of the previous IOSS number. To avoid unnecessary drama, we highly recommend making sure all shipments with the previous IOSS number have crossed customs before using the new IOSS number.

    Depending on the complexity of your store and business model, the whole process at EAS can be ready in just hours. And you are compliant, saving money and focusing on the important, sales. Without any starting fees. Pricing can be found here.

    Q&A

    1. Do I have to have to wait until the 3 month cancellation period is over before using a new IOSS number?

    No. The tax administration where your new IOSS is from will monitor the use of the cancelled IOSS number for the duration of the cancellation period.

    2. How long does it take to change the IOSS service provider?

    Hours with EAS.

    3. Can the IOSS service provider charge a cancellation fee?

    Yes, they can if it is stated in your contract.

    4. Can the IOSS service provider lock you in for a cancellation period?

    No, there is no obligation to use their services during the cancellation period.

    5. What are the official charges for changing the IOSS service provider?

    Zero.

    6. Can I use EAS with my old IOSS number?

    Yes, you can provide an IOSS number from a 3rd party and still take advantage of the EAS automation. EAS can also register you for new IOSS number

    More FAQ

    How to start with EAS?

    Start the process by registering at easproject.com/reg

    Make sure you have at hand:

    • A copy of a Company / sole trader registration document
    • A copy of an official ID
    • Copy of VAT registration (only if you have a VAT registration)

    Once we have your registration, we can start the IOSS registration process and installation / configuration

    We can make you IOSS registered within one hour.

    We highly recommend our free installation and configuration service. The installation and configuration are done within 24 hours.

    You can choose the free installation in the registration form.

    Ready to change your IOSS service provider?

    Register with EAS, get support with your new IOSS number, and move to fully automated VAT compliance.

  • Special VAT territories in the EU

    Special VAT Territories in the EU: Merchant Guide | EAS
    VAT & IOSS

    Special VAT Territories in the EU

    What Merchants Need to Know: Navigating the complex fiscal map of Europe, from Northern Ireland to the Canary Islands, with automated precision.

    Why Special VAT Territories Matter

    The European Union’s complex history and geography have created an equally complex VAT landscape. VAT rules do not apply uniformly across all territories, and misjudging the status of a region like Monaco or Gibraltar can lead to significant compliance errors.

    Even e-commerce giants often misapply these rules. For example, Brexit has introduced unique alignment for Northern Ireland, which remains fiscally linked to certain EU regulations. Merchants shouldn’t be expected to master these nuances—that’s where automated solutions like EAS come in.

    Breaking Down the EU’s Fiscal Map

    To simplify global sales, here is how the main categories of European territories are structured:

    1. EU Countries

    • 27 member states of the European Union.
    • Includes Northern Ireland for certain fiscal purposes.
    • Handled via IOSS for orders under €150.

    2. Non-EU Countries

    • Switzerland, Norway, UK, Iceland, etc.
    • EU VAT laws do not apply.
    • Sales should be handled as DDU or DDP via local tax rules.

    Associated & Special Status Territories

    Some territories linked to EU states have unique VAT profiles:

    • Monaco: Treated as part of France for fiscal purposes (often mislabeled by platforms).
    • San Marino: In EU customs territory, but EU VAT rules do not apply.
    • UK Sovereign Base Areas: Follow Cyprus VAT rules, including IOSS eligibility.
    • Azores & Madeira: Portugal applies special reduced VAT rates here.

    EU Territories Outside the VAT Area

    EU VAT rules do not apply in these specific zones. Merchants must treat these as non-EU imports:

    • Spain: Canary Islands, Ceuta, Melilla.
    • Finland: Åland Islands.
    • France: Guadeloupe, Martinique, Réunion, Mayotte, French Guiana.
    • Germany: Heligoland, Büsingen.
    • Italy: Livigno, Campione d’Italia.

    Northern Ireland: A Special Case

    Under the Windsor Framework, Northern Ireland maintains a unique status:

    • Outside UK/EU to NI: B2C deliveries under £135 follow IOSS rules.
    • EU to NI / NI to EU: Standard Union OSS rules apply.

    EAS plugins feature dedicated settings to handle Northern Ireland’s status automatically.

    How Platforms Handle Territories

    Most e-commerce platforms struggle with these nuances. Shopify, for instance, frequently mislabels territories like the Canary Islands as part of mainland Spain. WooCommerce is more flexible but still requires manual configuration.

    EAS corrects these gaps by:

    • Setting Monaco to French VAT rates automatically.
    • Collecting correct VAT for Ceuta, Melilla, and the Azores.
    • Excluding non-VAT area sales from your fiscal reporting to prevent double taxation.

    Why You Don’t Need to Worry

    With EAS, you can sell confidently to every corner of Europe without mastering VAT law. We ensure that VAT is applied correctly, special rates are used where required, and non-VAT area sales are excluded from your reports automatically.

    Simplify EU VAT Compliance with EAS

    Automate VAT registration, tax calculation, reporting and ecommerce configuration so special VAT territories are handled correctly without adding manual work to your business.

  • EU eCommerce: How to boost your EU sales?

    EU Ecommerce: How to Boost EU Sales | EAS
    Selling in Europe

    EU eCommerce: How to boost your EU sales?

    EU is yours to take

    The EU market is available for you to seize, and the odds are in your favour.

    This vast market consists of 445 million consumers, with a strong preference for online purchasing. In contrast to the United States, EU consumers are accustomed to buying products from foreign countries, resulting in cross-border eCommerce being valued at 220 billion euros in 2022.

    445M EU consumers
    74% of EU internet users shop online
    40% of recent purchases are cross-border

    A significant 74% of internet users in the EU shop online, with 40% of their recent purchases being made across borders. Surprisingly, less than 10% of EU sellers engage in cross-border sales.

    What does this information signify?

    It implies that EU consumers are always on the lookout for novel websites and brands to patronize. The trend towards individualism is growing, with consumers preferring smaller-scale manufacturers and stores rather than large marketplaces.

    The EU market offers considerable opportunities for new cross-border vendors. With minor changes and efforts, your enterprise can thrive in the EU and become the next big success story.

    What blocks companies from selling to all EU countries

    Regulation

    The main obstacles that companies face when trying to sell to all EU countries are often related to VAT regulations, customs, marketing and deliveries. These issues can be challenging to navigate, especially for small and medium size companies or those without experience in international trade.

    However, the regulation-related obstacles and requirements can be overcome by implementing services like EAS. With our services, companies can expand their reach and tap into the vast potential of the EU market. EAS makes your life easy with taxes, regulations and customs.

    This article gives you practical information and tips on EU marketing and deliveries.

    Spread the word that you are now delivering to EU countries!

    This is exciting news since you have opened your shop to a massive market of 445 million people. It’s crucial to let everyone know about it.

    1. Social Media

    Social media is an excellent platform for reaching out to your fans, followers, current and potential customers. Your EU followers will be delighted to hear about this news.

    Tips for Social Media Announcement:

    • Make it a big announcement rather than an informative statement. Adding some hype never hurts.
    • Inform your audience that your EU deliveries are speedy, and they don’t have to worry about taxes or customs after purchasing from your store. You’re taking care of your customers and not leaving them stranded!
    • Create a campaign to celebrate your EU sales, such as offering a 10% discount for the next seven days. This will make the news even more significant.
    • Don’t forget to include a link to your online store.

    2. Newsletter

    If you have a list of newsletter subscribers, they have signed up to hear updates from you. This presents an excellent opportunity to share some exciting news with them!

    Tips for Newsletter:

    • Incorporate all the tips from the previous social media section.
    • Promote at least one of your products since it’s your offerings that they are interested in.
    • Use images to create an engaging and visually appealing newsletter.
    • Ensure to link your social media channels and online store for added convenience.

    Pssst.. If you don’t give your customers or visitors a chance to subscribe newsletter, you should.

    Here’s how to add a newsletter signup to Shopify Shop

    3. Website announcement

    Upon landing on your online store, EU consumers are eager to know if you are offering shipping to their region. To address this, implementing a light announcement bar is an effective tool.

    A text-only top banner can stylishly communicate announcements or promotions on your landing page.

    If you are using Shopify, this video provides instructions on how to create a top header.

    4. Update your delivery page / Shipping terms

    Typically, customers will check the footer of an online store’s website to review the delivery terms and determine if the store delivers to their location. If you do not highlight your easy EU delivery options, you may miss out on potential sales.

    MyAmazingShop provides delivery services to all EU countries.

    For orders under 150€ (excluding taxes and delivery), taxes and duties are already included in the cost.

    Double-check your EU delivery options

    The cost and timing of delivery play a crucial role in a consumer’s purchasing decision. Therefore, we highly recommend investing time to perfect this aspect of your business.

    Consider providing two delivery options for your customers – a cost-effective option and an express delivery option. Postal deliveries are often more affordable and can work well with IOSS, while courier services offer fast deliveries. By offering a choice, you empower your customers to choose the delivery option that best suits their needs.

    Create / update your Shipping zones and rates

    Registering for IOSS and ensuring EU compliance is not enough if your EU customers cannot place orders on your store. To avoid this, it is essential to add EU shipping zones and rates.

    To make this process easier, we have provided step-by-step instructions on how to create Shipping Zones and rates. This should only take a maximum of five minutes to complete.

    Postal deliveries

    Postal operators such as Royal Mail, Swiss Post, USPS, Canada Post and Australia Post provide delivery prices that are difficult to compete with. With their affordable rates, campaigns such as “Free delivery for orders over 50€” are much easier to execute, and this type of promotion is highly effective.

    Shipping contracts with postal operators typically do not require monthly or starting fees. Additionally, many postal operators have apps for Shopify/Woocommerce that allow for shipment management and label printing directly from your eCommerce platform. Note that these apps may have additional fees.

    If your store is not currently offering postal deliveries, we recommend reaching out to your local postal operator to request their EU pricing table

    Couriers

    The logos of major courier services like DHL, FedEx, DPD, and UPS are often associated with speedy deliveries. These larger courier companies are well-equipped to handle IOSS shipments and can deliver products to destinations all over the world in just a few days. With tracking and home delivery, express courier service is the perfect option for customers who want their goods quickly.

    Plus, when comparing prices, couriers make your postal deliveries look very attractive.

    E-commerce apps from courier companies make it easy to manage deliveries and print labels directly from your platform. If you’re interested in working with couriers, start by contacting a few of the larger ones to get offers and compare pricing. Keep in mind that courier prices are often negotiable, so you may be able to secure a good deal.

    Would you like to expand to EU?

    EAS helps online sellers expand into the EU with automated VAT, IOSS, customs, and tax compliance support.

  • France introduces a €2 small parcel tax from 1 March 2026

    France €2 Small Parcel Tax 2026: Guide for IOSS Sellers | EAS
    Shipping & Customs

    France introduces a €2 small parcel tax from 1 March 2026

    When it applies, why carrier routing matters, and how to keep IOSS deliveries smooth.

    From 1 March 2026, France will introduce a new processing tax on low value imports cleared under the simplified H7 customs declaration for consignments valued up to €150.

    France refers to this measure as the Taxe sur les petits colis (TPC). It is a separate national import processing tax linked to the import declaration, it does not replace VAT, and it does not replace IOSS.

    If you are already IOSS registered, you are still in the best position. IOSS keeps the customer experience simple, VAT is paid at checkout, parcels move with fewer surprises, and pay at delivery friction is significantly reduced.

    French customs describes this as a temporary arrangement, applicable until an EU level similar processing fee enters into force, currently indicated for November 2026.

    TPC fee €2 Per item
    VAT on fee 20% French VAT
    Additional fee €8 If non compliant
    Fee until Nov 2026 When EU fee expected

    What is the French TPC?

    The TPC applies to articles of merchandise contained in low value consignments (under €150) declared, when imported from third countries into mainland France, Monaco, Guadeloupe, Martinique, and La Réunion, effective from 1 March 2026.

    The fees

    • €2 per item, per article of merchandise
    • French VAT on the €2 fee
    • If not prepaid, the last mile provider may charge an additional collection or handling fee, often described as around €8 per shipment

    When the French TPC applies, and when it does not

    The French TPC applies only to parcels that are customs cleared in France under the simplified H7 process.

    This is why the shipping model matters:

    If you ship using courier networks that typically customs clear in another EU country first, then move parcels onwards to France in free circulation, the French TPC does not apply because the import clearance is not happening in France.

    If you ship using postal networks, parcels are usually declared and customs cleared in the destination country. That means postal shipments into France are much more likely to be customs cleared in France, and therefore the TPC will apply.

    Real life situation

    A French customer places an order for 5 products, three units of the same product, plus two different products. If the shipment is customs cleared in France, the TPC is charged per item, meaning €2 × 5 = €10, plus French VAT on the fee.

    Who is liable

    France links TPC liability to the same concept as import VAT liability.

    In simple terms:

    • In IOSS flows, the liable party is typically the IOSS seller, or the platform acting as the seller.
    • In non IOSS flows, the liable party is often the consumer, which is why charges end up being collected at delivery.

    There are still open practical questions around how TPC will be handled for shipments where the IOSS number is valid for VAT purposes but not linked to a French TPC setup. Based on current practice, we expect that in many cases the fee would be collected at delivery. It is also still unclear whether any additional handling fee is applied consistently in those cases.

    Fiscal representative

    If you are not established in the EU, and your country is not covered by an EU recovery cooperation arrangement recognised by France, you may need an accredited fiscal representative to handle the French TPC reporting and payment formalities.

    UK businesses do not require representation in France, unlike Swiss and U.S. merchants.

    Important note: EAS will not take the role of fiscal representative for TPC.

    Unknowns

    Even with published implementation notes, there are still practical unknowns about how this will play out at scale, especially for sellers who ship through multiple networks.

    • Parcel level transparency, sellers often do not know in which country their parcels were customs cleared.
    • Correction mechanisms, how adjustments and regularisations will work in practice once the system is live.
    • TPC fee application for shipments with valid IOSS numbers that are not linked to a French TPC setup.

    TPC collection strategies, three practical options

    Option 1, choose a courier model that avoids French customs clearance

    If you want to avoid the TPC where possible, use a courier network that typically customs clears IOSS parcels in another EU country before delivery into France. In that scenario, the parcel enters France in free circulation and the French TPC does not apply because the import clearance did not happen in France.

    This is a routing and carrier capability question. It is worth confirming with your courier how they handle IOSS clearance for France bound parcels.

    Option 2, do not remit the TPC, let the postal operator collect at delivery

    If you ship using postal networks and do not prepay, the postal operator may collect the TPC at delivery when the parcel is customs cleared in France under H7.

    Important clarification about the €8 topic: The extra amount that frustrates customers is often not the €2 charge itself, it is the carrier’s collection or handling fee for collecting money at the door. This extra fee is typically associated with non IOSS delivery workflows. In other words, IOSS deliveries are usually cheaper and smoother for the customer, because the whole point is to avoid payments upon delivery.

    Option 3, prepay and remit the TPC

    This is the customer experience first option.

    If you set up the required French process, and appoint a fiscal representative where required, you can collect the expected TPC cost upfront and handle it through your compliance flow.

    How sellers collect it in practice:

    • Add a separate line at checkout, for example “France import processing charge”, if your platform supports it.
    • If not, adjust your France shipping fee to absorb the expected average cost.

    This approach keeps the IOSS promise intact, customers pay at checkout, and delivery feels like a normal shipment.

    Communication and checkout strategy, keep delivery smooth

    If you choose not to register for TPC and prepay, communicate clearly before the customer places an order. Clear messaging helps reduce delivery time surprises and support requests.

    Where to display the notice

    • Checkout page
    • Shipping policy page
    • Order confirmation email
    • FAQ section

    Suggested checkout text

    Example text

    “From 1 March 2026, France applies a processing tax on some low value imports customs cleared in France. The charge is based on the number of items, and may be collected at delivery if not prepaid.”

    Practical basket tip

    We have heard that some sellers are reviewing how multi item purchases are packaged and offered, with the goal of reducing the total number of items in a typical basket. Where this aligns with your commercial strategy, it can help manage the overall TPC impact on multi item orders.

    Recommendations

    • Talk to your shipping partner. Ask where your France bound parcels are normally customs cleared, and what reporting they can provide.
    • Consider switching your shipping partner. If your current model clears mainly in France, compare alternatives that clear elsewhere in the EU before delivery into France.
    • Plan your communication. If charges may be collected at delivery, set expectations clearly at checkout and in order confirmation emails.

    Conclusion

    The French €2 small parcel tax is presented as an administrative processing charge. In practice, it introduces a new cost layer that depends on where parcels are customs cleared.

    IOSS remains the best foundation for a smooth customer experience, VAT is handled at checkout, and delivery time surprises are reduced.

    EAS will monitor the situation closely, keep you informed as operational practice becomes clearer, and share our recommendations as the regime evolves.

    Official source: French Customs DGDDI, Taxe sur les petits colis, implementation information

    The practical takeaway

    If you sell into France, choose a TPC strategy now, optimise routing where possible, or set expectations clearly when charges may be collected at delivery. Either way, predictability protects conversion and reduces support tickets.

    Make EU Compliance Easier with EAS

    EAS helps international ecommerce merchants automate IOSS and VAT compliance, reduce customs friction, and keep cross-border sales predictable as European import rules continue to change.

  • IOSS registration and intermediary

    IOSS Registration & Intermediary Guide 2026 | EAS
    VAT & IOSS

    IOSS Registration and Intermediary

    Your complete 2026 guide to obtaining an IOSS number. Learn how to navigate the mandatory intermediary requirements with full automation.

    If you are a non-EU company selling to European consumers, IOSS registration requires an intermediary. Simply put: you cannot have an IOSS number without one. Because the Intermediary is jointly responsible for your VAT reporting and payments, choosing a partner with the right technology is critical to your operational security.

    Why IOSS is Essential in 2026

    In the modern eCommerce landscape, IOSS has evolved from a compliance checkbox into a powerful growth tool. For DTC brands, the advantages are clear:

    Higher Checkout Conversions

    By displaying the final “landed cost” (VAT included), you remove the friction that causes cart abandonment. Transparent shopping builds immediate trust.

    Elite Customer Experience

    Quicker deliveries via the “Green Lane” and zero “doorstep fees” mean happy customers. This leads to significantly fewer returns and higher customer lifetime value.

    Reduced Operational Costs

    Automated IOSS removes the need for multiple VAT registrations and expensive carrier handling fees, saving money for both the merchant and the consumer.

    Selecting Your IOSS Intermediary: The Checklist

    With EAS, compliance charges are kept low due to the added security of our automated tax engine. Our direct integrations remove the need for manual data handling, eliminating the excessive fees common with legacy providers.

    • Automation: Is data retrieved directly from your checkout or managed manually?
    • Scalability: Can they support you as your business model evolves?
    • Transparent Fees: Are you paying a clear, predictable subscription?
    • Speed: Can you get your IOSS number in hours, or will it take months?

    Common IOSS Questions Answered

    Can IOSS be used for B2B?

    No, IOSS is purely a B2C scheme. Cross-border B2B sales are generally 0% VAT and handled differently in your accounting. Beware of suppliers claiming to use IOSS for B2B transactions.

    How long does it take to get an IOSS number?

    In digitally advanced countries like Estonia, registration takes just hours. With EAS, once you register here, our tax team starts the process immediately. You will have your own IOSS number in hours, not weeks.

    What happens if the shipment is over the threshold?

    Orders over 150€ are typically delivered DDU (Delivery Duty Unpaid). However, EAS can help you adjust your platform settings to provide DDP options, reducing returns and increasing customer satisfaction for high-value orders.

    Automate Your EU Expansion
    Starting at 19,90€/ month

    Includes full IOSS registration, Intermediary representation, and automated monthly filing. Transparent and secure.

    Start Your IOSS Registration

    Manage your registration via the EAS Dashboard .

    Explore Our Solutions

    Connect Your Platform

    Getting started with IOSS may seem complex, but with the right intermediary, the process is fast and automated. For non-EU businesses, the intermediary is the partner that ensures your brand can compete fairly on the European stage. Discover our IOSS Intermediary Services today.