Category: Product Compliance

But there’s no need to stress. At EAS, we’ve already done the hard work for you.

What Is the Product Regulation and Metrology Bill?

This new legislation will replace outdated EU-derived laws and give the UK its own modern, flexible product safety framework. It’s designed to:

Introduce clearer rules for product labelling, documentation, and traceability
Add new safety and environmental requirements (e.g. for batteries, repairability, sustainability)
Give authorities faster enforcement powers and more oversight of online platforms
Ensure safer, more transparent products across the UK market

It applies to all non-food consumer goods, whether manufactured in the UK or imported — and it matters whether you sell directly or via marketplaces.

Why this matters? Especially if you sell through Marketplaces

If your products are sold on UK marketplaces like Amazon, eBay, Etsy or others — or if you’re a manufacturer whose products are listed by resellers — this regulation will directly impact you.

Marketplaces are expected to take swift action against non-compliant products.

They will begin removing listings that don’t meet the new rules — often automatically and without notice.

So if you’re not ready, you risk losing sales and visibility.

With EAS, you stay compliant and stay listed.

Product Regulation and Metrology Bill UK Representative

If you sell to UK consumers or via marketplaces, the PRMB requires you to appoint a UK-based representative responsible for product compliance and communication with authorities.

Choosing the right representative matters. Look for a partner who is:

Technically advanced
Highly automated
Experienced in product compliance
Ready to scale with your business

EAS acts as the official PRMB representative for our customers, automating the process wherever possible. From documentation to authority communications, we handle compliance in the background — so you don’t have to.

EAS: Ready for the UK Product Regulation shift

The upcoming UK compliance solution is based on our proven EAS GPSR automation platform, already trusted by thousands and making product compliance easier than ever.

We’ve mapped the full compliance lifecycle: from onboarding to documentation, product labelling, and platform guidance. It’s automated, scalable, and ready to go the moment the Bill is approved.

With EAS, you’ll get:

Fully automated UK compliance workflows
Instant access to required product documentation
EAS as your UK representative
Clear instructions for platform and labelling compliance
Continuous updates — so you’re always aligned with the latest rules

Join Thousands of Successful Sellers

EAS already supports thousands of businesses in over 60 countries — from leading Shopify brands and growing independent sellers to well-known global enterprises.

We help merchants scale across borders with confidence, automate complex compliance tasks, and avoid costly errors, like having products removed from marketplaces or facing surprise regulatory penalties.

As the market leader in European compliance automation, EAS provides not only product safety solutions, but also fully automated EU and UK VAT services, including IOSS, OSS, and UK VAT registrations and reporting. Everything is designed to work seamlessly in the background, so you can focus on growing your business — not reading through regulations.

Whether you’re selling clothing, electronics, books, or anything in between, EAS is here to make sure your business keeps moving forward, fully compliant and future-ready.

Want Early Access for PRMB, or get a notification when the bill and solution is published?

The moment the Bill is approved, our solution will go live.

Want to be the first to know?

Leave your email below, and we’ll notify you as soon as it’s released.

Subscribe to EAS Newsletter

EAS – Automated Compliance

Thousands of businesses around the world trust EAS to handle their European compliance. We’ve revolutionised the way VAT and product safety regulations are managed by automating the entire process — seamlessly in the background. Whether it’s tax reporting or meeting the latest EU and UK product rules, EAS removes the manual work and complexity, helping sellers stay compliant and focus on growing their business.