How to Achieve GPSR Compliance in 2025
The General Product Safety Regulation (GPSR) is the European Union’s new product safety law, replacing the older directive (GPSD). Effective 13 December 2024, GPSR introduces stricter rules for all businesses selling non-food consumer goods in the EU. Whether you’re a non-EU seller, manufacturer, importer, or distributor, you must comply with EU product safety regulations to continue selling legally and safely in Europe.
If you’re wondering how to handle GPSR compliance, don’t worry—it’s easier than it sounds, especially with the right support. This guide explains what’s required and how EAS GPSR services make the process fast, automated, and stress-free.
What Is GPSR and EU product Safety?
The General Product Safety Regulation (GPSR) is an EU law designed to ensure the safety of all consumer products sold in the European market. It applies to a wide range of categories, including fashion, electronics, homeware, toys, books, accessories, and more.
Under GPSR, businesses must:
Ensure that products are safe throughout their lifecycle
Appoint a GPSR Authorised Representative in the EU (if based outside the EU)
Maintain proper compliance documentation
Apply proper product labelling
GPSR applies to all non-food, non-cosmetic products sold to EU consumers—regardless of where your business is located.
Who Needs to Be GPSR Compliant?
If you’re selling to EU consumers, you must comply with EU product safety requirements under GPSR. This includes:
Manufacturers based outside the EU
Importers of non-EU products
Distributors and resellers selling non-compliant items
D2C eCommerce brands using Shopify, Amazon, Etsy, or other platforms
Resellers: If your manufacturer doesn’t handle GPSR compliance or hasn’t appointed an EU representative, the responsibility falls on you.
Why GPSR Compliance Matters for eCommerce Sellers
1. Responsibility May Shift to the Seller
If you’re a non-EU seller without a GPSR representative, your products may be delisted from marketplaces like Amazon, Shopify, or eBay. GPSR holds you directly accountable.
2. Product Documentation Is Required—But We Make It Easy
You’ll need the following to demonstrate EU product compliance:
A Declaration of Conformity
A GPSR Technical File detailing the product and its safety features
EAS provides ready-made templates for your technical file—no legal jargon or consultant required.
3. You Must Appoint an EU-Based Authorised Representative
Every product must show the name and address of an Authorised Representative (AR) located in the EU. This AR is your official point of contact for EU surveillance authorities.
With EAS, we act as your GPSR representative, included in our service
4. Compliant Labelling and Fast Reporting
Your packaging and sales channel must:
Include the AR’s name and EU address
Feature appropriate safety info (if applicable)
Note: Batch numbers and traceability info in the labels are recommended but not mandatory.
Why GPSR Compliance Matters for eCommerce Sellers
EAS offers a fully automated GPSR onboarding service powered by AI and supported by EU compliance experts.
Here’s how it works:
✅ 1. Register for the EAS GPSR Service
Getting started takes just a few minutes—no long forms or paperwork.
Get registered here
🤖 2. AI-Powered Product Categorisation
Our engine (backed by a human specialist) analyses your product list and identifies which product types need compliance documentation.
📂 3. Access Your Personal Dashboard
- Instantly access your Declaration of Conformity, ready to sign
- View all your documentation and GPSR contract in one place
🏷️ 4. Get Tailored Labelling Instructions
We provide product-specific labelling guidance, so you’ll know exactly what needs to be added to your packaging.
🧑⚖️ 5. EAS Acts as Your GPSR Authorised Representative
We represent your products before EU authorities, handle all GPSR communication, and notify you of updates or issues.
⏱️ Time to compliance: just 1–2 business days.
Why Choose EAS for EU Product Compliance?
EAS is a trusted provider of EU compliance services for over 3,000 merchants worldwide. With our GPSR service, you don’t just get a template or a checklist—you get a turnkey solution that makes selling in the EU simple.
With EAS, you get:
✅ GPSR Authorised Representative included
✅ AI-powered onboarding for product categorisation
✅ Pre-filled compliance documentation
✅ Labelling instructions tailored to your products
✅ Dedicated compliance support
✅ Dashboard for easy documentation management
💶 From just €199/year—no hidden fees or agency-level delays.
Prepare for the Future of EU eCommerce
As EU regulations become more strict and harmonised, businesses must adapt. GPSR is just the beginning:
More marketplaces will require verified GPSR compliance
Sustainable and safe sourcing will become standard
Automated documentation and AI-driven compliance will be key differentiators
By complying now, you’re not just protecting your business—you’re future-proofing it for global growth.
Ready to Get Started?
GPSR compliance is now a condition for access to the EU market.
✅ Register for GPSR: easproject.com/reg
✅ Learn more: easproject.com/gpsr
✅ Browse Help Center: help.easproject.com/gpsr
Let EAS handle your compliance—so you can focus on growing your business.