Sell to the EU via WooCommerce with IOSS

A Guide for eCommerce Sellers: Harness the power of fully automated IOSS solutions for your merchant store in 2026.

Want to sell to the EU? IOSS is the way to go! Brexit and EU regulatory changes have previously made cross-border commerce challenging from outside of the EU. However, with the dust settling, everyone should take another look at selling to the EU. Especially since there is now a well-priced, fully automated solution for the most popular e-commerce platform, WooCommerce!

So what is IOSS?

Since 1st July 2021, the EU has been collecting VAT on all sales to the EU. The IOSS VAT scheme makes it possible for e-merchants to collect VAT at the time of sale. The IOSS VAT scheme helps in multiple ways:

No post-purchase actions required from the end-customer:

  • Full cost of delivery and merchandise can be paid at checkout.
  • Every action required increases the likelihood of return.
  • Every action required creates a poor customer experience.

Simplified customs process:

  • The shipment can be customs cleared in any EU country, reducing costs.
  • Faster customs process and delivery.

Simplified reporting for merchants:

  • Reporting by EU country is no longer required.
  • VAT registrations are simplified, leading to lower accounting costs.
  • Marketplaces are currently VAT liable in most instances.

What is the catch with IOSS for your WooCommerce store?

  • It works only for shipments below 150€. It is calculated from VAT-free merchandise value without shipment cost.
  • You need to register for IOSS. Registration itself is simple, taking less than 10 minutes.
  • Once registered, the IOSS report must be filed every month—even zero reports.
  • Unless you are incorporated in the EU, you need an Intermediary. The Intermediary role bears the VAT responsibility jointly with the merchant.
  • IOSS reports must be generated, which requires new calculations and accounting. Without automation, this will increase your costs significantly.

In our opinion, IOSS is a no-brainer as long as you choose the right partner and solution. EAS is the clear choice:

  • Registration and intermediary services are included in the price.
  • Smart VAT calculator with support for 600,000+ reduced EU VAT rates.
  • No starting fees. No-code installation with our WooCommerce plugin.
  • Automatic IOSS report generation, reporting, and filing.
  • Data generation for simplified accounting.
Predictable Monthly Pricing
19,90€/ month

Full IOSS automation, Intermediary services, and Monthly filing. No hidden catches. Access 445 million affluent EU customers with total certainty.

Register with EAS Now

Learn more on our Pricing Page.

Start selling today

Starting to sell to the EU could not be easier: Register with EAS at www.easproject.com/reg and we’ll take it from there! You can manage your ongoing compliance easily through the EAS Dashboard.

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Robert Ruutsalo
Chief Revenue Officer
EAS

[email protected]

EAS is a compliance automation platform that empowers businesses to scale globally by managing VAT, product safety, and customs regulations. By streamlining these complex requirements, EAS ensures seamless access to international markets and boosts conversion rates, allowing brands to sell across borders with confidence and ease.

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Sell easily to the EU again via your Woocommerce store with IOSS

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